Insights

Insight: noun [in-sahyt] an understanding of relationships
that sheds light on or helps solve a problem

Read More
16th April 2019
Why HR should care about findings from neuroscience and psychology
Human resource management (HRM) and psychology are perfect bed-fellows. Both disciplines have people at their core. Where psychology is about understanding human behaviour, HRM is…
20th March 2019
Is there a role for neuroscience in business?
Believe it or not, neuroscience (in its widest context) has been around for quite some time. For centuries we have been interested in understanding the…
14th January 2017
How does anchoring affect consumer behaviour?
What happens to your brain when you walk into a shop and are faced with a huge, ultra-high definition, 3D television at the startling price…
14th January 2017
Does brain-training ruling affect neuromarketing?
Lumos Labs, who make the game Lumosity, were recently fined $2m because they did not have sufficient scientific evidence to back up their claim that playing the…