About Us

The Science Behind are experts in understanding human behavior. We combine this expertise with real-world business experiences in order to inform the decision-making process with insight into how people behave and why.

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We understand how important it is to have a deep understanding of the relationship your customers, employees and other stakeholders have with your business or organisation, brand, products and services.

We believe that this deep understanding is only really possible through robust and validated research. By studying human behavior we gather untapped data which is then interpreted to help decision-makers assess and enhance their products and services, understand a variety of business phenomena and ultimately make business decisions with confidence and from a more informed position.

We deliver a sound foundation of evidence to base your business and project decisions.

Meet The Team

The Science Behind team brings together over 30 years of proven business experience with world-class academic behavioural science expertise.

Professor Michael Banissy
Michael is an award-winning cognitive neuroscientist with over ten years experience in the study of human behaviour and experimental design focusing on empathy, emotion, sleep, creativity and decision making. He has worked with top tier leadership organisations, law firms, brand management and design agencies, marketing companies and technology firms.
Tonia Smreczak
Founder of The Science Behind, Tonia has 20 years working across B2B and B2C markets over a range of sectors both client and agency side bringing a powerful combination of strategic thinking and practical hands-on experience. Tonia directs client projects and business development.

How We Work

Human behaviour is complex. It is multifaceted and influenced by a myriad of variables.

For businesses and organisations looking for meaningful insight, interpreting and contextualising information about how we respond to the world around us requires the application of rigour to study design and output.

We have developed a four stage process that helps us to achieve this.

We will spend time to really understand your business problem and help you shape the questions you need answers for.

We will then develop one or more concepts and present you with some options for feedback. Once approved we will take the selected approach to a fully designed study

The study will be delivered under the direct supervision of our Research Director, by qualified and experienced researchers.<br />

Once the study is complete and data is available, our experts will analyse the information and contextualise this before reviewing the findings with you and your team.

Our Partners

We offer first-class, scientifically sound solutions grounded in a deep understanding of behaviour and cognition to solve real-world business problems.

We work with other specialists to help us ensure that we bring the right solution to help answer your questions and solve your problems. Our specialist partners Brainbox are specialists in integrating neuroscience technologies for research applications. We also partner with a number of leading cognitive neuroscientists, bringing in their expertise on a project by project basis.

Prof. Joseph Devlin
Joe Devlin started in artificial intelligence but found himself much more interested in how the human mind works. After training in neuroimaging at Cambridge and Oxford, he established a reputation as a leading researcher in how the human brain processes language before taking up a psition at Head of Experimental Psychology at UCL. Now Professor of Cognitive Neuroscience at UCL, Joe's work explores how language is used in the real world where he investigates the psychology and neuroscience of communication. Joe has collaborated on various projects with a variety of media partners, including the BBC, the Times, Guardian and Daily Telegraph.
Brainbox
Brainbox are specialists in integrating neuroscience technology, techniques and services to enable customers conduct robust, credible, replicable and cutting edge research. Working with Brainbox enables The Science Behind to access, where appropriate, the broadest range of exploratory tools for the research of human behaviour.
Dr. Isabella Premoli
Isabella graduated in Pharmacy from the University of Pavia and has a PhD. in Behavioural Neuroscience from the University Hospital of Tübingen in collaboration with the International Max Planck Research School. Her PhD investigated GABAergic neurotransmission by combining TMS and EEG under the administration of drugs with well-known modes of action. In 2014, she joined the Richardson Lab at King’s College London and established a new TMS-EEG facility within King’s College Hospital. Her work showed that TMS-EEG can measure GABA-mediated processes and the pharmacological effects of several drugs acting in the human brain. She incorporated TMS-EEG in first-in-human clinical trials of new anti-epileptic drugs to obtain pharmacodynamic readouts of drug activity. Her research aims to develop TMS-EEG predictors and markers of treatments and of the pathophysiology of brain disorders.