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Understanding
Human Behaviour

Evidence-based insights to solve real world business problems through scientifically led study and verifiable interpretations of human behaviour.

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About Us

The Science Behind are experts in understanding human behaviour. We combine this expertise with real world business experiences in order to inform the decision making process with insight about how people behave and why.

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How We Work

Human behaviour is complex. It is multifaceted and influenced by a myriad of variables.

For businesses and organisations looking for meaningful insight, interpreting and contextualising information about how we respond to the world around us requires the application of rigour to study design and output.

We have developed a four stage process that helps us to achieve this.

Research Areas

These are some of the key areas we work in. However, we are not limited to these. In fact, all industry sectors and most business disciplines can benefit from our expertise in understanding human behaviour.

Health, Safety & Wellbeing
Understand and shape sustainable safety behaviours across your organisation and improve overall employee wellbeing.
Leadership, Performance, Management & Change
Bring the best out of your employees and raise standards through the improvement of practices and organisational development.
Creativity & Innovation
Harness employee potential and build creative capability to stimulate ideas, solve business problems and unlock sustainable growth.
Clinical Trials & Contract Research
Cognitive testing and measurements of brain response to support drug trials without the need for capital investment.

Meet The Team

The Science Behind team brings together over 30 years of proven business experience with world-class academic behavioural science expertise.

Professor Michael Banissy
Michael is an award-winning cognitive neuroscientist with over ten years experience in the study of human behaviour and experimental design focusing on empathy, emotion, sleep, creativity and decision making. He has worked with top tier leadership organisations, law firms, brand management and design agencies, marketing companies and technology firms.
Tonia Smreczak
Founder of The Science Behind, Tonia has 20 years working across B2B and B2C markets over a range of sectors both client and agency side bringing a powerful combination of strategic thinking and practical hands-on experience. Tonia directs client projects and business development.